The 4 Ps...

The perfect storm is brewing for everything related to energy - in the whole value chain of generation, transmission & distribution, storage & end use of energy efficient products, services, solutions and paradigms.

Rising fuel prices are clearly making a dent into corporate profits.
Increasing concerns over climate change are bringing the safety and longevity of our planet into question
Growing public perception about the 'green' and 'sustainability' credentials of corporations are inspiring change in corporations' demeanour
And, finally, significant policy decisions are catalysing the need for cleaner energies (which in turn are funding technologies which now have a chance to mature faster and become a reality sooner)

So, my mantra: Make better energy, Use energy better!